{"id":5072,"date":"2025-12-12T09:22:59","date_gmt":"2025-12-12T03:52:59","guid":{"rendered":"https:\/\/fintechnews.lk\/?p=5072"},"modified":"2025-12-12T09:23:00","modified_gmt":"2025-12-12T03:53:00","slug":"sltpb-hosts-french-media-tour-featuring-rugby-legend-serge-betsen-to-promote-sri-lanka-tourism","status":"publish","type":"post","link":"https:\/\/fintechnews.lk\/index.php\/2025\/12\/12\/sltpb-hosts-french-media-tour-featuring-rugby-legend-serge-betsen-to-promote-sri-lanka-tourism\/","title":{"rendered":"SLTPB Hosts French Media Tour Featuring Rugby Legend Serge Betsen to Promote Sri Lanka Tourism"},"content":{"rendered":"\n

The Sri Lanka Tourism Promotion Bureau (SLTPB)<\/strong> took a leading role in an initiative to showcase Sri Lanka as a premier tourist destination in France and Europe by hosting a dedicated media tour from France<\/strong>. The tour coincided with the visit of celebrated French national rugby player Serge Betsen<\/strong>, who was in Sri Lanka from 17\u201320 November 2025<\/strong>, as part of a special promotional initiative organized by the Sri Lanka\u2013France Business Council, the Ceylon Chamber of Commerce, and Asia Rugby.<\/p>\n\n\n\n

During the tour, the French media team received comprehensive exposure to Serge Betsen\u2019s engagements, including rugby training sessions<\/strong>, CSR initiatives<\/strong>, speaking engagements<\/strong>, and social events<\/strong>, providing rich content to highlight Sri Lanka\u2019s vibrant tourism and sports culture. Their coverage played a crucial role in enhancing awareness of Sri Lanka among French audiences and positioned the country not only as a top travel destination but also as a hub for sports tourism<\/strong> and youth development<\/strong>.<\/p>\n\n\n\n

In addition to event coverage, SLTPB organized a familiarization tour<\/strong> for the media group, allowing them to experience Sri Lanka\u2019s cultural, natural, and heritage attractions first-hand. The itinerary included iconic destinations such as Kandy, Galle, Sigiriya, Polonnaruwa, Habarana, and Bentota<\/strong>, showcasing the country\u2019s rich diversity and hospitality. The journalists\u2019 experiences during the tour will be widely shared, reaching millions of potential travellers in France and across Europe.<\/p>\n\n\n\n

This initiative highlights the central role of SLTPB in hosting international media<\/strong>, leveraging high-profile personalities like Serge Betsen, and strategically promoting Sri Lanka as a vibrant and desirable tourism destination.<\/p>\n\n\n\n

Source: Ada Derana Biz <\/p>\n","protected":false},"excerpt":{"rendered":"

The Sri Lanka Tourism Promotion Bureau (SLTPB) took a leading role in an initiative to showcase Sri Lanka as a premier tourist destination in France and Europe by hosting a dedicated media tour from France. The tour coincided with the visit of celebrated French national rugby player Serge Betsen, who was in Sri Lanka from 17\u201320 November 2025, as part […]<\/p>\n","protected":false},"author":3,"featured_media":5073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t