{"id":5217,"date":"2025-12-31T13:04:39","date_gmt":"2025-12-31T07:34:39","guid":{"rendered":"https:\/\/fintechnews.lk\/?p=5217"},"modified":"2026-01-02T10:15:31","modified_gmt":"2026-01-02T04:45:31","slug":"george-steuart-explores-trade-and-expansion-opportunities-in-africa","status":"publish","type":"post","link":"https:\/\/fintechnews.lk\/index.php\/2025\/12\/31\/george-steuart-explores-trade-and-expansion-opportunities-in-africa\/","title":{"rendered":"Krishnamoorthy Takes The Reigns"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Ashraff Associates Appoints New Creative Director<\/strong><\/h3>\n\n\n\n<p>Ashraff Associates, one of Sri Lanka\u2019s leading boutique creative agencies has appointed Yasaanth Krishnamoorthy as its Creative Director effective 1st January 2026.<\/p>\n\n\n\n<p>A qualified architect with a Master\u2019s Degree from the City School of Architecture at the University of West England, Krishnamoorthy\u2019s foray into advertising began as an Art Director in 2019. He has since crafted a dynamic multidisciplinary career in the annals of creativity and brand building, with extensive experience within a portfolio of brands across diverse sectors which include MAS Holdings, Norfolk Foods, Lumala, Pyramid Wilmar, Atman Group, Ross Dairies, Rocco\u2019s, UNDP, Women in Need and the Serendib Schools Development Program. He made his debut as a publication designer in 2024 with the release of the coffee table book, \u2018Oddamavadi: The Untold Story\u2019 by Roshanara De Mel and David Blacker.<\/p>\n\n\n\n<p>\u201cYasaanth has never prescribed to the age-old debate, \u2018Which is more effective &#8211; Creativity or effectiveness?\u2019 To him, creativity IS effective, provided it remains relevant to the brand and\/or its offering\u201d says Aman Ashra_, Managing Director of Ashra_ Associates. He continues, \u201cIn an age where artificial intelligence is overwhelming creative industries around the world, such clarity of thought is critical when mentoring young creatives today as they venture into the future of advertising.\u201d<\/p>\n\n\n\n<p>Source : Ada Derana Biz<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ashraff Associates Appoints New Creative Director Ashraff Associates, one of Sri Lanka\u2019s leading boutique creative agencies has appointed Yasaanth Krishnamoorthy as its Creative Director effective 1st January 2026. A qualified architect with a Master\u2019s Degree from the City School of Architecture at the University of West England, Krishnamoorthy\u2019s foray into advertising began as an Art [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/posts\/5217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/comments?post=5217"}],"version-history":[{"count":0,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/posts\/5217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/media\/5246"}],"wp:attachment":[{"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/media?parent=5217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/categories?post=5217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/tags?post=5217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}