{"id":7744,"date":"2026-09-02T10:38:57","date_gmt":"2026-09-02T05:08:57","guid":{"rendered":"https:\/\/fintechnews.lk\/?p=7744"},"modified":"2026-09-02T10:53:18","modified_gmt":"2026-09-02T05:23:18","slug":"france-targets-shein-and-temu-with-fast-fashion-fees","status":"publish","type":"post","link":"https:\/\/fintechnews.lk\/index.php\/2026\/09\/02\/france-targets-shein-and-temu-with-fast-fashion-fees\/","title":{"rendered":"France targets Shein and Temu with fast fashion fees"},"content":{"rendered":"\n

France has started imposing fees on fast fashion items which could reach almost \u20ac20 per garment by 2030, as the government tries to curb sales of cheap clothing sold by e-commerce sites.<\/p>\n\n\n\n

The levy, which came into force on Tuesday, follows a new law passed in June to regulate so-called “ultra-fast fashion” companies such as Shein, Temu and AliExpress.<\/p>\n\n\n\n

The e-commerce giants, known for selling large volumes of cheap apparel, have been criticised by French officials for driving a surge in fast fashion.<\/p>\n\n\n\n

China’s commerce ministry has described the French law as discriminatory and a trade barrier, saying it could violate World Trade Organization (WTO) principles.<\/p>\n\n\n\n

French minister Mathieu Lefevre said the “harmful effects of ultra-fast fashion” on the environment and economy were “well known”.<\/p>\n\n\n\n

In July, Lefevre’s office said the levy would not apply to retailers such as H&M or Zara, prompting some to say that the measure appeared to spare European companies.<\/p>\n\n\n\n

Under the legislation, ultra-fast fashion will be determined according to two factors: the volume of clothing placed on the market and the cost of repairing garments relative to their purchase price.<\/p>\n\n\n\n

The per-item fee will vary on a set scale according to how each product scores on both these standards.<\/p>\n\n\n\n

For 2026, the charges range from a \u20ac0.50 (\u00a30.43) levy on underwear to \u20ac2 (\u00a31.71) for T-shirts, to \u20ac9 (\u00a37.71) for jeans and \u20ac12 (\u00a310.28) for a jacket.
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The levy could reach up to \u20ac19.50 (\u00a316.71\/$22.60) per item by 2030, though the cap remains at 50% of the product’s pre-tax price.<\/p>\n\n\n\n

The fees come after Shein, a fast fashion retailer founded in China and headquartered in Singapore, was valued at $26.2bn (\u00a319.3bn) on its first day of public trading on the stock market in Hong Kong.<\/p>\n\n\n\n

The company was once estimated to be worth nearly $100bn, but has faced heated competition, trade tensions and questions over the ethics of its supply chain.<\/p>\n\n\n\n

The BBC has contacted Shein, Temu and AliExpress with a request to comment.<\/p>\n\n\n\n

Shein previously told the BBC that the impact of legislation targeting ultra-fast fashion would “worsen the purchasing power of French consumers, at a time when they are already feeling the impact of the cost-of-living crisis”.<\/p>\n\n\n\n

Temu, a Chinese-owned e-commerce company, has also been widely criticised by politicians in the UK and US alike.<\/p>\n\n\n\n

A spokesperson for Temu previously told the BBC that the brand “acknowledges the important environmental concerns addressed by the proposed French legislation”, and argued that it does not operate as a fast fashion company because it is a marketplace and does not manufacture its own products.<\/p>\n\n\n\n

Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"

France has started imposing fees on fast fashion items which could reach almost \u20ac20 per garment by 2030, as the government tries to curb sales of cheap clothing sold by e-commerce sites. The levy, which came into force on Tuesday, follows a new law passed in June to regulate so-called “ultra-fast fashion” companies such as […]<\/p>\n","protected":false},"author":3,"featured_media":7747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/posts\/7744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/comments?post=7744"}],"version-history":[{"count":2,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/posts\/7744\/revisions"}],"predecessor-version":[{"id":7749,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/posts\/7744\/revisions\/7749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/media\/7747"}],"wp:attachment":[{"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/media?parent=7744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/categories?post=7744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintechnews.lk\/index.php\/wp-json\/wp\/v2\/tags?post=7744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}