The Sri Lanka Export Development Board (EDB) and the Sri Lanka Institute of Marketing (SLIM) have recently signed a Memorandum of Understanding at the EDB head office to collaborate on organising the Sri Lanka Expo 2026, a premier international trade and investment promotional event in June 2026 at BMICH.

The international exhibition is envisioned to be a flagship platform to showcase Sri Lanka’s diverse industries, products, services, and investment opportunities to the global market.

The four-day event is expected to attract 750 exporters, including export-ready SMEs, alongside 1,500 international buyers, investors, and journalists from around the world.

“This partnership with SLIM represents a strategic step forward in positioning Sri Lanka Expo 2026 as a world-class trade event,” said Mr. Mangala Wijesinghe, Chairman and CEO of EDB.

“By combining our expertise in export development with SLIM’s marketing prowess, we are confident in creating a platform that will significantly boost Sri Lanka’s presence in global markets.”

Prof. Jayantha Devasiri, President of SLIM, added, “Our commitment to providing comprehensive marketing and branding support will ensure that Sri Lanka Expo 2026 receives the visibility and engagement it deserves on the international stage.”

Under the MOU, SLIM will provide comprehensive consultancy services free of charge to support the successful execution of Sri Lanka Expo 2026, including designing and developing exclusive event branding with creative content for promotional materials and digital marketing campaigns. SLIM will also support EDB by extending consultancy services to organise media briefings and launch events.

This strategic partnership combines EDB’s expertise in export promotion with SLIM’s proficiency in marketing and branding, positioning Sri Lanka Expo 2026 as a significant milestone in the country’s efforts to expand its global trade footprint and attract foreign investment.

The EDB is organising the Sri Lanka Expo 2026 under the guidance of the Ministry of Industry & Entrepreneurship Development and in collaboration with relevant public- and private-sector agencies.

Pictured: Mangala Wijesinghe, Chairman and CEO of EDB, and Prof. Jayantha Devasiri, President of SLIM, exchanging the MOU in the presence of officials from both organisations.

By Mic

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