7UP®, recently launched its super-duper refreshing summer campaign featuring brand ambassador and superstar Rashmika Mandanna. The film showcases Rashmika’ s experience with 7UP® as it brings alive the brand’s new positioning ‘Super Duper Refresher’ across Sri Lanka.
Opening on a sunny, sweltering day, the new film features Rashmika requesting a shopkeeper for a 7UP®. The shopkeeper gives Rashmika a chilled bottle of 7UP®, but he does so with caution, which leaves her puzzled. Rashmika opens the bottle of 7UP®, and the scene shifts to a distant glacier, where a blob of water, creatively depicting refreshment, begins to form and then travels across snow-clad mountains, moving towards Rashmika as she brings the bottle closer to her mouth. The bottle of 7UP® here is like a magnet that pulls the ultimate source of refreshment towards you, irrespective of where you are.
The blob, now a massive bubble of refreshment, grows larger by the second. As Rashmika opens the bottle, the bubble of refreshment rushes towards her with even greater speed. The shopkeeper, foreseeing what is going to happen next, opens an umbrella as the bubble of refreshment approaches. The bubble ultimately bursts over Rashmika in the middle of the market, leaving her drenched in water, signifying the exhilarating feeling of refreshment that 7UP® can bring with every sip. The film cuts away to the bottle of 7UP® and the new ‘Super Duper Refresher’ positioning.
Speaking on the campaign, Anuj Goyal, Associate Director, Sri Lanka region, PepsiCo, “7UP, is not just a refresher – it’s the ‘Super Duper Refresher’ that is the perfect go to drink on a hot summer day or any moment when one simply need a lift. Our brand ambassador, Rashmika Mandhana brings alive this very sentiment through her infectious energy, making her a perfect match for the brand. We are hopeful that this campaign will be loved by our consumers in Sri Lanka as it rings true to everything that 7UP stands for.”
Commenting on the new TVC launch, brand ambassador, Rashmika Mandanna said, “I am delighted to be associated with 7UP, a brand that has been a refreshing influence in our lives for years. It was such a fun experience working on the film, which is a burst of super-duper refreshment and leaves you wanting for more. I cannot wait for my fans to see me in this new avatar.”
The 7UP® TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP® is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms with its sparkling lemon and lime flavour.
(Click here to view the film – https://www.youtube.com/watch?v=bL_hxNa5X-E)